WallpaperNews

Window Fashions magazine will launch its newly rebranded magazine, Window Fashion Vision, in November. After 30 years as the leading industry publication, providing inspiration and education for interior designers, Window Fashions is taking its mission even further.

“We are raising the bar. We are on a mission to elevate window fashions in the minds of designers and consumers,” said Grace McNamara, president and CEO of Grace McNamara Inc., parent company of Window Fashions. “The re-design and re-naming of our product better represents what we have to offer, which is the industry vision for our readers and advertisers. We are the voice, the views, the ‘vision’ of the industry,” she said.

“There is much we in the window fashions industry can do to gain back lost market share,” McNamara said. “We must make window fashions a hot product choice in the minds of consumers and designers. Our new magazine—which is designed to be even more inspirational for designers—is part of elevating that perception.”

We are also campaigning to reach designers who don’t work with window fashions now but should, said McNamara, and who need to learn more about window fashion as a “must” design element to add to their projects.

The November edition of Vision includes an interview with designer Jamie Drake; a story on designer John Buscarello’s Park Avenue apartment makeover; a piece about high-end window fashions from the workroom perspective; the new trends report from Maison + Objet; and more.

“Throughout, the magazine will have more the look and feel of an inspirational magazine geared to all designers and window fashion design professionals,” said Sheri O’Meara, editor. “We aim to speak to their passions and give them inspiration and information to create beautiful work for their clients. The new look and feel of the magazine speaks to and through design professionals—be they designer/decorators, workrooms, installers or manufacturers.”

The November issue will go out to a record-setting total of 85,000 readers, who will receive either the print or digital editions.

In addition to the magazine, Vision will also launch a new website, wf-vision.com, to reflect its new vision.

For more information, contact Beth Hansen, publisher, 651/762-2012.